The reason why RIO has become one of young people's favorite alcohol brands is because there are many young people, especially fresh graduates, in the whole chain of consumer research, product development, product communication, product production and sales enthusiastic participation. In October 2021, RIO will go to Sichuan University, Jiangnan University, Shanghai University of Finance and Economics and other 14 colleges and universities to carry out on-campus recruitment activities. It is expected to recruit nearly 30 employees in various positions such as R&D engineers, e-commerce operations, and reserve cadres.
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