Committed to providing consumers with a new drinking experience
Shanghai Bacchus Liquor Co., Ltd. is a leading manufacturer of pre-mixed cocktails in China. We stand at the forefront of fashion, continue to innovate around the needs of consumers, work together with many excellent partners, and use smart products, brands, channels and supply chain strategies to build a strong competitive advantage in the Chinese market.
Through our RIO brand and its products, we are committed to providing consumers with a new drinking experience and spreading the brand spirit of relaxation, comfort, happiness, fashion, sunshine and health. Currently, at retail terminals across China, you can buy RIO's pre-mixed cocktail products at any time, and experience the super-comfortable taste immediately!
development path
2002
2003
2004
2005
2007
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2022
2017
RIO has successfully developed pre-made cocktails for the Asian market.
2002
RIO pre-mixed cocktail suitable for Chinese consumers was officially born.
2003
RIO has built a modern garden-style production base covering 30,000 square meters.
2004
In an all-round development of the market, RIO pre-mixed cocktail quickly became widely recognized among urban young people, which started the fashion trend of Chinese pre-mixed cocktail.
2005
Complete with Shanghai as the center, radiation Yangtze River Delta; Guangzhou as the center, radiation south China, central China market; take Beijing as the center, radiate north China, southwest market big triangle marketing layout.
2007
Officially joined the China Wine Association.
2010
RIO brand has been comprehensively upgraded, and the packaging of series of products has been comprehensively updated.
2012
Zhou Xun, an international superstar, was the spokesperson of RIO Cocktail, and the mainstream media launched large-scale advertisements.
2013
The products cover 200 major cities, and the marketing layout of RIO has been fully launched.
2014
Yang Yang and Amber Kuo endorsed RIO, opening a new concept of "super-freedom". Production bases in Pudong and Tianjin were officially put into operation.
2015
Completed the layout of four production bases in Shanghai, Tianjin, Chengdu and Foshan to cope with the upcoming industry blowout.
2017
Zhou Dongyu, the Golden Horse award winner, served as the spokesperson of RIO Micro Drunk, focusing on the drinking scene of more and more young people "alone".
2018
Zhang Zifeng is the brand spokesperson for RIO Light in Asia Pacific, "Light，is to give yourself back to yourself. "
