In order to jointly create a young drinking category incubation platform and promote the growth of more high-quality emerging brands, on September 4, Bairun and Tmall Foods held a strategic cooperation signing ceremony, and launched the "Alco-Pop Trendy Drinking Category Creation Camp" competition . Ali has the platform, data, traffic and strong appeal to drive industry change, and Bairun has in-depth industry insights, innovation capabilities in the entire industry chain and experience in exploring young drinking culture. Both parties will jointly promote the development of the industry and lead the new trend of healthy drinking.
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